Wendy’s

the single, easiest way to differentiate yourself from your competitors

Differentiation… That’s what I hear all the time in everything I study. It’s what’s called in the marketing business as a USP, a unique selling proposition, and it’s what every business needs to have to set itself apart from its competition. Most people think that McDonald’s consistent taste was its key to success, but if …

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interview with Becky Lawson and how network marketing could change your life

Network marketing is changing the world… It’s what franchising was back in the 50s. I remember reading about how the McDonald’s growth plan, aka franchising, was met with skepticism and yet today, all we have to do is walk around any major city in the world to see just how successful their business model has …

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