McDonald’s

the single, easiest way to differentiate yourself from your competitors

Differentiation… That’s what I hear all the time in everything I study. It’s what’s called in the marketing business as a USP, a unique selling proposition, and it’s what every business needs to have to set itself apart from its competition. Most people think that McDonald’s consistent taste was its key to success, but if …

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interview with Becky Lawson and how network marketing could change your life

Network marketing is changing the world… It’s what franchising was back in the 50s. I remember reading about how the McDonald’s growth plan, aka franchising, was met with skepticism and yet today, all we have to do is walk around any major city in the world to see just how successful their business model has …

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three words to remember to get your message out there

Simple, powerful, memorable… Three simple words every entrepreneur should remember. Today we are constantly being bombarded with ads for everything from sports drinks to health insurance. Big companies know that repetition is very powerful and spend big bucks to establish top-of-mind awareness in the consumers’ minds even if they don’t realize it. Think soft drinks: …

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why do so many choose to ignore the warning bells of life?

What would we do without our trusty alarm clock? If you’re like me, you’d most likely sleep soundly until your eyes finally glance over to see just what time it is and then jump out of bed, throw on some clothes, brush our teeth and head out the door praying that we’ll make to wherever …

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