marketing

How important is marketing to a business?

Every business owner and entrepreneur is set an unenviable task: to figure out a way to succeed. From the products you sell, how you sell them, where you sell them, the packaging, the aftercare, the logo, even the name, everything makes a difference. But as I learned from the late, great Gary Halbert, the single …

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high performance coach Adrian Shepherd’s 4 pillars of success

Author Michael Scott once wrote, “The day we stop learning is the day we die.” I couldn’t agree more. Whether you’re the CEO of a Fortune 500 company, the president of a Ivy League College, a successful entrepreneur, or even just a great mom, there’s always room for improvement. Perhaps it’s learning a new skill …

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how to live a successful life in an ultrafast world

How quickly things change… I still remember the days without smartphones and the Internet. It was a simpler world, although admittedly  somewhat inconvenient. Personally, I love all the modern conveniences we have as it gives me a platform to share ideas with on a global scale, but I admit it comes at a price. That …

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7 marketing masters and their number one secret

If you’re going to study anything, study marketing. For 3 years, nearly everything I studied had to do with success principles and finance. Then came time management which ended up being my specialty. I didn’t even touch marketing for the first few years. You might recognize them as what I refer to as the four …

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marketing expert Sohail Khan talks JVs

Marketing is the lifeblood of any business. It’s how you get your message out to the world. It’s how customers are introduced to you, your products and your services. Simply put, marketing gets people in the door. Joint Ventures take marketing to the next level as it allows two or more companies to pool their …

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the “this time is different” syndrome mistake

To err is human… No truer words have ever been spoken. Part of being human is being fallible. We all make mistakes. We stick our foot in our mouth. We have lapses of judgment. We think we’re so smart. We think we’ll never lose. We think it can’t happen to me. We think that we’re …

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auto repair marketing expert Ron Ipach’s 10 steps to success

It’s all connected… Over the past 6 years I’ve been on one big journey. And I have succeeded in transforming myself through hard work and dedication. It all started with a problem, a big one. I knew I needed help with so I turned to books in search of answers. That’s where it all began …

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three words to remember to get your message out there

Simple, powerful, memorable… Three simple words every entrepreneur should remember. Today we are constantly being bombarded with ads for everything from sports drinks to health insurance. Big companies know that repetition is very powerful and spend big bucks to establish top-of-mind awareness in the consumers’ minds even if they don’t realize it. Think soft drinks: …

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