Joe Polish

The Best FREE Marketing Material Out There (and more)

Today I feel like doing something different… As you probably already know, I spend a lot of time studying. On the train, in my car, during lunch, on my breaks, in-between meetings, after my family goes to sleep, in the morning…whenever I have a few minutes to spare and I’m caught up with all my …

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choosing the right weapon to go into battle

Life is war… I’m speaking metaphorically naturally, but it is true that we must fight for what we want in life. The woman of our dreams, the job we seek, the credentials we desire, success, money, fame…none of these just fall out of the sky. We must fight for them. The other day I came …

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the single, easiest way to differentiate yourself from your competitors

Differentiation… That’s what I hear all the time in everything I study. It’s what’s called in the marketing business as a USP, a unique selling proposition, and it’s what every business needs to have to set itself apart from its competition. Most people think that McDonald’s consistent taste was its key to success, but if …

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