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How important is marketing to a business?

Every business owner and entrepreneur is set an unenviable task: to figure out a way to succeed. From the products you sell, how you sell them, where you sell them, the packaging, the aftercare, the logo, even the name, everything makes a difference. But as I learned from the late, great Gary Halbert, the single …

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simplicity is the ultimate form of sophistication

Simplicity is underrated… Take a look at some of the great success stories of the past decade. Google, Apple, Facebook…all making life simple. Google redefined search, Apple developed the smartphone and FB took on social media. Back in the early 90s life was simple. And then the Internet went and changed all that. Now me…I …

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three words to remember to get your message out there

Simple, powerful, memorable… Three simple words every entrepreneur should remember. Today we are constantly being bombarded with ads for everything from sports drinks to health insurance. Big companies know that repetition is very powerful and spend big bucks to establish top-of-mind awareness in the consumers’ minds even if they don’t realize it. Think soft drinks: …

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new technology can come with a steep learning curve but it’s worth it

I am the proud owner of the iPhone 4GS. And just in the nick of time. My iPhone 3G, which I purchased two years ago was on its last legs. I must have dropped the thing about 30 times and had to replace my cover because my first one got so damaged. So yesterday morning …

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