Marketing is the lifeblood of any business.
It’s how you get your message out to the world.
It’s how customers are introduced to you, your products and your services.
Simply put, marketing gets people in the door.
Joint Ventures take marketing to the next level as it allows two or more companies to pool their resources and limit their own risk.
Unfortunately many CEOs and entrepreneurs see their competition as the enemy and work on beating their competition and getting as much of the pie for themselves.
Joint Ventures, or JVs for short, allow companies to work together and share much bigger pie.
And by doing so you create new relationships that could lead to even more fruitful ventures down the line.
The music industry understands this concept probably better than anyone as we see all sorts of mega-stars working together on projects; Pitbull and Jennifer Lopez, Madonna and Britney Spears, the list is endless.
Each have their own huge following but by collaborating on projects they are able to introduce their talents to a whole new group of potential customers.
Samsung (hardware) and Google (software) in the form of smartphones is an excellent example of joint ventures in action.
And you’re in luck because last night Sohail Khan, a leading expert on joint ventures, was kind enough to sit down with me and talk about his story as well as the power of joint ventures.
This is a must-listen-to interview.