Marketing

marketing in the 21st century isn’t that different from the 20th century

The end of the 2oth century brought with it incredible change. International travel became common, investing became a great way to add to your wealth, MP3s were born, the Internet gave us access to information previously only held by a few countries and organizations, email allowed us to keep in touch faster, chat moved online …

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when it comes to finding information you’ve got to love Facebook

A few years back, I had heard about this new site called Facebook. I thought it would be a pretty cool way to get in touch with some friends that I’d lost touch with. Today it’s so much more than just a way of tracking down long lost pals. It’s a platform to share ideas, …

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ramp up your marketing to compete in the 21st century

The world has changed. The way we do business has changed. And yet, the concept of marketing is still very much the same. Marketing is simply getting your product in front of others. The more we see something the more credible it becomes. Thanks to the Internet the way we pass along information has changed, …

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online marketing is just one part of your marketing plan

Marketing is the lifeblood of any company. You could have the best staff, the best product and the best ideas but if no one knows about you, you’re not going to be very successful. It is one of the lessons I learned early in my career as I decided to open an English school in …

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Jeff Walker shares a powerful marketing story we can all learn from

The other day I came across a great story presented by Jeff Walker, the man behind the Product Launch Program, on this issue of positioning ourselves in the marketplace so I thought I’d share it here with you. I hope you find it as valuable as I have. Adrian Shepherd Imagine two musicians… one who …

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