Marketing

How important is marketing to a business?

Every business owner and entrepreneur is set an unenviable task: to figure out a way to succeed. From the products you sell, how you sell them, where you sell them, the packaging, the aftercare, the logo, even the name, everything makes a difference. But as I learned from the late, great Gary Halbert, the single …

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7 triggers to transform your marketing material

Why do people buy BMWs? Is it because it’s the “ultimate driving machine?” Is it because of the lovely interior? Is it because of the engine? The look of it? The leg space? Ask 10 BMW owners and it’s likely they’ll each tell you something different. But in all likelihood, chances are none of them …

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7 marketing masters and their number one secret

If you’re going to study anything, study marketing. For 3 years, nearly everything I studied had to do with success principles and finance. Then came time management which ended up being my specialty. I didn’t even touch marketing for the first few years. You might recognize them as what I refer to as the four …

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marketing expert Sohail Khan talks JVs

Marketing is the lifeblood of any business. It’s how you get your message out to the world. It’s how customers are introduced to you, your products and your services. Simply put, marketing gets people in the door. Joint Ventures take marketing to the next level as it allows two or more companies to pool their …

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auto repair marketing expert Ron Ipach’s 10 steps to success

It’s all connected… Over the past 6 years I’ve been on one big journey. And I have succeeded in transforming myself through hard work and dedication. It all started with a problem, a big one. I knew I needed help with so I turned to books in search of answers. That’s where it all began …

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three words to remember to get your message out there

Simple, powerful, memorable… Three simple words every entrepreneur should remember. Today we are constantly being bombarded with ads for everything from sports drinks to health insurance. Big companies know that repetition is very powerful and spend big bucks to establish top-of-mind awareness in the consumers’ minds even if they don’t realize it. Think soft drinks: …

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how to become a marketing genius in the 21st century

Marketing is the lifeblood of any business. Leadership is critical. The vision vital. Product, service and attention to detail all important but what good will any of that, do you if no ones know about you. That’s the job of marketing. Now before I lose some of you, I would like to state that we …

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