7 triggers to transform your marketing material

Why do people buy BMWs? Is it because it’s the “ultimate driving machine?” Is it because of the lovely interior? Is it because of the engine? The look of it? The leg space? Ask 10 BMW owners and it’s likely they’ll each tell you something different. But in all likelihood, chances are none of them…

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make things short and sweet

When was the last time you thought, “Boy, I have so much free time on my hands?” If you’re like most people, the last time you thought that you were still in grade school. Being busy goes hand in hand with being an adult. Whether you’re a CEO, a lawyer, a businessman, a doctor, a…

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learn to face your fears

What are you afraid of? We all have fears. I remember watching my first horror movie…I had trouble sleeping for days. When I first saw a cockroach, I screamed like a little girl. Roller coasters? Pass, thank you. But as I grew up, I knew I needed to do something about it. I didn’t want…

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the 8th wonder of the world

The 8th wonder of the world… At least that’s what Einstein called it. Teachers teach it without even realizing it. Darren Hardy and Jeff Olson wrote a book about it. It has helped people turn small investments into vast fortunes. I am, of course, talking about the magic of compound interest. The concept is simple.…

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13 inspirational quotes that every parent should share with their children

Our son is growing up fast. It seems like just yesterday he was so snug in my arms, today he’s like a lead weight. He may be only five, but he can already eat more than my wife and he’s gaining on me. Sometimes I wonder where it all goes. Seeing him grow taller and…

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games teach us some of the best leadership skills

I just love playing silly games… That sounds rather strange coming from me, a high performance coach, but I suppose it has to do with me being a big kid. At Casa de Shepherd (our house) I’ve lost count how many games I’ve come up with to entertain my son. But what most people don’t…

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the 4 areas in which to set goals

Goals are what separate the winners from the posers… We’ve all heard people say they want to write a book, master a foreign language, open their own business, get a degree, stop smoking, whatever. There’s only one problem, they never do. A lot of people talk a big game, but when it comes down to…

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laughter is the best medicine

If you’ve ever seen the movie Patch Adams, you’ll understand the power of laughter. It’s the story of a doctor who uses laughter as a source of relief for people who are sick or depressed. And yet, most of us are often too busy worrying about something (health, money, family, work) to laugh. That wasn’t…

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7 Secrets Entrepreneurs Know That Can Help You Relate To Kids Better

Kids and entrepreneurs have a lot in common. Sounds crazy right? They both look at the world differently. They see so many possibilities and seem to revel in the constant change. This is quite different from most people who seem to dislike change, especially big change. Me, I love it and am always looking for…

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what do angry birds, amazon and google have in common

You’ve just got to marvel at the speed of change… I remember growing up thinking my Atari was pretty dang sweet. Five friends and I all huddled around at 12 inch black and white TV watching an intense game of what passed for video baseball back then. This was living in the 80s. We all…

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