Like it or not, there’s no denying the fact that Facebook is here to stay…
A few short years ago FB was just a blip on the screen while MySpace was the big bad monster.
But a few years is a lifetime when talking about technology.
Today FB is one of the four big tech companies that looks poised to lead the Internet this decade. I am of course talking about Apple, Google, FB and Samsung each carving out its piece of the pie.
And as we all know, FB is the head honcho when it comes to social media.
What I find interesting is how many people choose not to leverage its incredible power in business.
FB allows companies the ability to create a conversation with its clients in an easier, non-intrusive manner.
Today a business without a website is like a company in the stone ages. In a few years time I believe we’ll replace “website” with the word fan page.
Robert Collier, the famous copywriter, once said “You want to enter a conversation that is already existing in your prospect’s mind.”
I can’t think of an easier way to do that than with a fan page.
Take my favorite TV shows, they all have fan pages and each of them posts updates on upcoming episodes or information about the cast. It’s not something I follow religiously, but I know there are people out there that do.
I am reminded of what the world-class marketer, Joe Polish, said once, “People want to do business with a person, not a company.” Fan pages feel personal.
Despite this many companies are ignoring the potential FB fan pages possess in getting your message out there to the world.
Whether you have your own business, or are thinking of building one in the future it is important to know just how to use a fan page which is what this post is all about.
Here are the 7 simple secrets I have learnt to building a powerful fan base on FB.
- Share quality messages on your topic of expertise (ie. a music fan page would have upcoming music events, coupons, stories, etc)
- Share quality photos (bad photos rarely get shared)
- Share quality videos
- Ask questions, share controversial topics (get a dialogue started)
- Add new posts 2-3 times daily (stay in constant contact with your fanbase)
- Keep things fresh (don’t become predictable)
- Keep at it.
A good friend put it this way, think of your fan page as a garden and with each post you are “planting seeds, then cultivating it. People are not looking to be sold, they are looking for top quality info. Stay creative.”
WARNING: Do not turn your fan page into a sales page. People know the difference. You need to inform, educate, share, help and after you have built up a relationship with your fan base, start mixing in some offers; some free, some paid.
Now naturally, you won’t wake up tomorrow and find you have 2000 new subscribers unless you’re Coca-Cola but keep at it, little by little your list will grow and so will your reach if you are following the rules above and not breaking the cardinal rule.
There will be those who read this and say something along the lines of, “But my business is doing just fine without FB.” And that’s fine.
But there is no denying the power of FB in today’s environment and you’d be a fool not to even consider the possibility of using FB fan pages as a tool to get your message (service or product) out there.
One thing I have found from studying successful people is that they understand how to use leverage their time and energy.
FB fan pages is one easy tool to do just that.
Ignore it at your own risk.