Month: March 2014

7 triggers to transform your marketing material

Why do people buy BMWs? Is it because it’s the “ultimate driving machine?” Is it because of the lovely interior? Is it because of the engine? The look of it? The leg space? Ask 10 BMW owners and it’s likely they’ll each tell you something different. But in all likelihood, chances are none of them …

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the 8th wonder of the world

The 8th wonder of the world, at least that’s what Einstein called it. Teachers teach it without even realizing it. Darren Hardy and Jeff Olson wrote a book about it. It has helped people turn small investments into vast fortunes. I am, of course, talking about the magic of compound interest. The concept is simple. …

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